The Global Semiconductor Monthly Report, July 2026

A C-Suite favourite, the Global Semiconductor Monthly Report provides monthly analysis and commentary on the global semiconductor industry and the future market outlook and forecast.

The month’s Report title: “When ASPs Rise, Buyers Find Ways To Circumvent The Problem”

Report Highlights: To say the chip market is undergoing a boom is by any measure a numerical understatement, with current annualised growth rates twice the highs recorded in either the mid-1990’s memory market or early 2000’s dot com boom years.  It would however also be a gross over-simplification and potentially misleading. This is not a ‘normal’ chip industry boom in the historical ‘three good years and one bad’ boom-bust pattern.  the current eye-watering 118.4 percent growth is being driven by ICs, up 131.9 percent, more specifically by Memory, up 320.9 percent, and Logic, up 49.2 percent, each in turn driven by a single end market application, the white-hot AI hyperscaler boom. In sharp contrast, IC growth excluding Memory was just 38.2 percent, with Micro up 28.7 percent and Analog up 11.4 percent. Even more disturbing than the disparity in sector growth was the fact growth was being driven by ASP increases, not unit demand. This, we believe, makes the current growth rates untenable and a downstream correction inevitable.  We are currently out on a limb with this opinion; indeed, the general market euphoria shows two further years of uninterrupted market growth.  Time alone will tell if our cautionary view is merited but if we are wrong, we will be the first to admit it and you will read about it first here.