26 February 2026 / 15:00 - 17:00 CET
EPIC Online Marketing Meeting: SEO vs AEO
Online Event













Search engines are evolving—and so must our marketing strategies. This EPIC online session will explore the shift from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO), where AI-driven systems like ChatGPT and Google’s Gemini reshape how audiences discover information.

The meeting will offer a hands-on approach to adapting content for this new landscape. Participants will learn how to craft concise, authoritative answers that stand out to AI systems, use schema markup effectively, and structure information to be recognized as the “best answer.”

Target group of only EPIC members: Marketing and Communication professionals

Agenda

15:00 – 15:05 Welcome and Introduction
15:05 – 15:15  What AEO is and how it differs from SEO
15:15 – 15:25  Why photonics and deep tech content must be structured differently to be cited by AI
15:25 – 15:30 Q&A
15:30 – 15:40 Tactical strategies: Q&A snippets, schema markup, concise expert content
15:40 – 15:50 Building domain authority that resonates with AI answer engines
15:50 – 15:55  Q&A
15:55 – 16:05 Use Case: LD4B
16:05 – 16:10 Closing Words

Speakers
Managing Director, Co-Founder at at Digital Alley
Head of Social Media and Digital Marketing at Digital Alley

PhD in photonics from Technical University of Denmark
CEO and founder of LD4B (fiber-coupled optoelectronic modules)
7+ years of scientific and 10+ years of industrial experience.

https://epic-photonics.com/wp-content/uploads/2025/11/2026-02-26-Marketing.csv
/var/www/vhosts/epic-photonics.com/httpdocs/wp-content/uploads/2025/11/2026-02-26-Marketing.csv https://epic-photonics.com/wp-content/uploads/2025/04/sample_list.csv /var/www/vhosts/epic-photonics.com/httpdocs/wp-content/uploads/2025/04/sample_list.csv
Attendees
Contact Information
Moderators
Coordination
Elisenda Lara
Elisenda Lara
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Useful resources

Click here to download the full video of the masterclass.

Related
Market Reports
Related
Upcoming Events

Related
Past Events