26 February 2026
/ 15:00
- 17:00
CET
EPIC Online Marketing Meeting: SEO vs AEO
Online Event
Search engines are evolving—and so must our marketing strategies. This EPIC online session will explore the shift from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO), where AI-driven systems like ChatGPT and Google’s Gemini reshape how audiences discover information.
The meeting will offer a hands-on approach to adapting content for this new landscape. Participants will learn how to craft concise, authoritative answers that stand out to AI systems, use schema markup effectively, and structure information to be recognized as the “best answer.”
Target group of only EPIC members: Marketing and Communication professionals
Agenda
Speakers
Managing Director, Co-Founder at
at Digital Alley
Head of Social Media and Digital Marketing
at Digital Alley
PhD in photonics from Technical University of Denmark
CEO and founder of LD4B (fiber-coupled optoelectronic modules)
7+ years of scientific and 10+ years of industrial experience.
CEO
at LD4B
Attendees
- Alain Chardon , Director at ArzhOptics
- Alex Tinkler , Marketing Systems Manager at EDRMedeso
- Andrei Andryieuski , CEO at LD4B
- Angelica Compatangelo, Technical Content Manager - Marketplace at Edmmund Optics
- Anna Hetzelt, Technical Content Specialist at Edmund Optics
- Antoine Dubrouil , CEO at Femto Easy
- Ashish Khanna , Digital Marketing Manager at Laser 2000 UK
- Auri Ripoll , Strategic Marketing Manager at Focuslight Technologies
- Aurora Harley , Marketing Content Specialist at Hamamatsu Photonics
- Caroline Field , Marketing Specialist at Bay Photonics
- Charlotte Kauczor, Technical Translator at Edmund Optics
- Claudia Kendzia , Marketing Manager at scia Systems
- Claudia Radelow , Team Leader Marketing/PR at 3D-Micromac
- Constanze Knoesel , Head of Marketing & Communications at Instrument Systems
- Coralie Schmidt , Marketing Manager at FBGS
- Daryna Perlyk , Marketing specialist at I-Photonics
- Deren Baysal , Marketing Communication and Events Coordinatior at Luceda Photonics
- Dominique Conti, Marketing at INO
- Dzelal Kura , Director Sales & Marketing at Mikrop
- Eduard Koza , R&D manager at SYLEX
- Elle Cloke , Head of Marketing at Knight Optical
- Elly Schietse , CMO at SuperLight Photonics
- Emma DESSENOIX, Marketing at ZEISS
- Emma Verdier , sales engineer at alphanov
- Ercan Sengil , Business Development Manager at Philips
- Estelle Belgiovine , Marcom at MERCK Electronics
- Filip Lugovic , Managing Director at The Right Street
- Friederike Marschalk , Head of Marketing & Sales at codixx
- Georgia Ramsden , Marketing Coordinator at Hamamatsu Photonics
- Gijs Brienen , Sales/Marketing at Mintres
- Gijs van Ouwerkerk , Marketing Manager at PHIX Photonics Assembly
- Gintare Bataviciute-Petrikiene , Project manager at LIDARIS
- Goran Karanovic , Senior Consultant - Digital Marketing at The Right Street
- Hanna Bachyla , Branch Manager at I-Photonics
- Helge Mischke , Head of Marketing at micro resist technology
- Henrik Larsen , Marketing Coordinator - Web/online precense Responsible at NKT photonics
- Indre Jackeviciute, Marketing Manager at NLIR
- Ioana Mateiciuc , Marketing Manager at Chilas Lasers
- Jacco Overdulve , Marketing Manager at PhotonFirst Technologies
- Jan Fehse , Sales Manager at Feinwerkoptik Zuend
- Jaycee Lui-Conckova , Marketing & Communications Specialist at Comptek Solutions
- Jen Russo , Marketing Manager at MRSI Mycronic
- Jhiovanna Garcia , Marketing Specialist at VLC Photonics
- Johannes Bloechl , Technical Commercial Engineer at UltraFast Innovations
- Josey Addo , Digital Marketing at Cobolt AB a part of HUEBNER Photonics
- Juliana Joce , Marketing & Communications Manager at Femtika
- Juliane Sieber , Marketing at Hoenle Adhesives
- Julie Laveissiere, Digital Marketing Manager at Exail
- Julita Wlodarczyk-Ossowska , Marketing Specialist at VIGO Photonics
- Julius Loeser , Engineering at ORAFOL Fresnel Optics
- Justyna Janowiec, Marketing Specialist at Fluence Technology
- Karin Albrektsson , Corporate Communications manager at Obducat
- Karolina Salajczyk-Stefanska , MarCom Lead at VIGO Photonics
- Katarzyna Szykula-Meurs, CSO at Coher Sense
- Katayoun Vatanpour , Technical marketing intern at Luceda photonics
- Katharina Berg, Grafic Designer at PRIMES
- Kathleen Stoehr , Marketing Officer at JAT - Jenaer Antriebstechnik
- Katrin Bouani , Head of Marketing at Finetech GmbH
- Katy Evans , Marketing Manager at Physik Instrumente UK
- labidi myriam , Marketing Manager at LIGENTEC
- Laura van Huizen , Application Development Manager at Flash Pathology
- Laureline David , Marketing Manager at Acqiris
- Laurynas Ukanis , CMO at EKSPLA
- Lisa Jodlovsky , Marketing Coordinator at EDRMedeso
- Loris Alexander Wolf , Marketing Werkstudent at codixx
- Lorraine Schneider , Marketing Coordinator at Synova
- Lukas Janko , Marketing, Communication & Events Specialist at LioniX International
- Lyttle Valerie , Marketing Executive at Yelo
- Malin Sparano , Head of Marketing at Diamond
- Manon Piveteau , Charg?e de communication at Imagine Optic
- Manuel Neubert , E-Commerce Manager at laservision
- Marco Froehlich , Lead Global Marketing Oeprations at JENOPTIK AG
- Marco Pigozzi , VP Sales & Marketing at Optotune
- Marianna Shpigel , Sales Manager at GAVISH Sapphire Products
- Mariia Borovska , marketing manager at OPTOMAN
- Marijke Verspeek , Head of Marketing & Communications at NTS
- Marina Knezevic, Marketing Manager at IMM Photonics
- Marisa Goodenough , Marketing Manager at Oxford Lasers
- Martin Collins , Managing Director at Yelo
- Mathieu Semenou , CCO at Femto Easy
- Melanie Stieber , Marketing Manager at Instrument Systems
- Melissa Neyrand , Digital marketing and communication officer at Bertin Alpao
- Natalie Stettner, Marketing / Visual Design at 3D-Micromac
- natasha ivanova , COO at SWHL
- Olov von Hofsten , Founder at Eclipse Optics
- Omar Kobayter , Digital Marketing Manager at Imagine Optic
- Peter Felten, PR at Fraunhofer IPMS
- Peter Schulze , Business development, CSO at Photonicparts, XCCES
- Roland Weiler , Head of Marketing at tec5
- Rudiger Paschotta , Managing Director at RP Photonics
- Sabine Klisch , VP Brand & Communications at JENOPTIK
- Sabine Storch , Lead Strategic Marketing, Communications & Events at Inno-Spec
- Sadoon Al-Obaidi , Marketing & Communications Director at LioniX International
- Samir Lamrini , Founder & Managing Director at BlueTube Technology
- Sandro Staehli , Marketing Employee at Meerstetter Engineering
- Sarah Mehrali, Communications and Marketing Manager at University College London
- Silke Nielsen , Marketing & Communication at FISBA
- Sonja Kopp, Research Engineer at PROFACTOR
- Souaad Gargari, Marketing Manager at OPTOPRIM
- Susette Germer , CEO at SalesPro4U - Expert Recruiting Agency
- Tao Peng , Marketing Manager at Focuslight Technologies
- Thomas Leung , Marketing Manager at Arden Photonics
- Tina Shimizu , Chielf Marketing Director at yieldWerx
- Tobias Gleichmann, Senior Communications Manager at Finetech
- Velislava Niederkofler , Marketing & Communications Manager at FISBA
- Vicki McGrath , CDT Manager at University College London
- Vince Taylor, Digital Marketing Executive at Knight Optical
- Wolfgang Ebert , CEO at LASEROPTIK
- Ybet Molina , Customer Marketing Manager at IPRONICS
Contact Information
Moderators
Coordination
Event Manager
Logistics, venue, accommodation, and transportation
Useful resources
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2026
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