Goran is a digital marketing and Search Engine Optimisation (SEO) expert. He leads our work on PPC advertising (Google and social media) and SEO. Google certified, he comes from a media background, having spent a decade in TV journalism. He is a writer, SEO copywriter, content creator and award-winning author. He holds a PhD in Law and is a member of Mensa.
22 May 2023
/ 15:00
- 17:00
CEST
EPIC Online Marketing Meeting on Press Content for Photonics
Online Event
Writing a press release about your latest company achievement or product can be challenging, especially when targeting media outlets specialized in photonics. When writing about new product releases, it can be difficult to know what to focus on when you only have a list of technical features prepared by your engineers. Should you highlight the technical improvements or the impact on applications? Additionally, crafting an attention-grabbing headline that accurately reflects your main message can be tricky. While pictures are helpful, what else can make the press release more appealing to editors?
After writing the press release, the next step is to disseminate it through both generic publications and specialized media outlets in the photonics sector. It may be challenging to determine where to begin or find a list of local magazines that are relevant to the topic. One possible option is to use press release distributors, although they can be expensive and there is no assurance that the media will publish the article.
In this meeting, we’ll provide you with an overview of how to prepare effective press material for the photonics industry. We’ll cover key elements such as content structure, key messaging, and avoiding jargon. This is a great opportunity to engage with other marketers in the photonics community and build a strong network. The meeting is part of a new series of training sessions on marketing in photonics. Our first session focused on SEO, and you can find the full agenda here.
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.
The video of the session is available for EPIC members on the Extranet.
AGENDA
Speakers
Goran is a digital marketing and Search Engine Optimisation (SEO) expert. He leads our work on PPC advertising (Google and social media) and SEO. Google certified, he comes from a media background, having spent a decade in TV journalism. He is a writer, SEO copywriter, content creator and award-winning author. He holds a PhD in Law and is a member of Mensa.
Head of Digital Marketing
at The Right Street
Filip has over 15 years of experience in business development within the Brussels’ public affairs arena. Before co-founding The Right Street he helped DeHavilland, the London-based political intelligence provider, grow the EU arm of their business, and led commercial efforts for EUobserver, the leading online newspaper for EU politics. Filip holds an MBA degree and has studied and worked in Croatia, Russia, United States and Belgium. He continues to play and coach water polo, winning the Belgian Cup in 2018.
Managing Director, Co-founder
at The Right Street
Senior Editor
at Photonics Spectra
Mark is the Head of Content at Europa Science, publisher of Electro Optics, Imaging & Machine Vision Europe, Laser Systems Europe and Fibre Systems, amongst others. Mark has been at Europa Science just under a year and brings a wealth of editorial and consumer and B2B publishing experience from a 35-year career that has seen him lead brands such as Time Out London. He heads up a team of specialist journalists at Europa Science working on an increasingly digital-first strategy designed to build an even greater impact with the global photonics market.
Head of Content, Publisher
at Europa Science (Electro Optics)
Editor in Chief
at Wiley (Photonics Views)
Attendees
- Adrien Dequaire , QCL Laser Sales & Marketing Manager at mirSense
- Agata Sitarska , Senior Marketing Specialist at VIGO Photonics
- Alexander Wallmann , Online Marketing Manager at LightTrans
- Amandine Debloudts , Marketing Communications Manager at SEDI-ATI Fibres Optiques
- Anastasia Janzen , PR & Marketing Manager at EPIGAP OSA Photonics
- Andreas Thoss , CEO at Thoss Media
- Andrei Verkhovtsev , CTO at Maiman Electronics
- Angelina Sielewicz , Senior Content Specialist at Łukasiewicz - IMiF
- Anja Knigge , Physicist at Schäfter+Kirchhoff
- Belen Lopez Fuchet , Marketing Specialist at LIGENTEC
- Cecile Brun , Marketing Manager at First Light Imaging
- Charles Goëller , COO at ICON Photonics
- Christin Döring , Marketing and Communication Director at XRnanotech
- Christiane Doering-Saad , EC Project Management Coordinator at Aston University
- Claudia Grzelke , PR Manager at Messe München
- Coralie Simard , Marketing Manager at FBGS
- Craig Stratton , VP Product Management at Luna Innovations
- Danielle Ravenshorst , Marketing at Ocean Optics
- Dirk Hauschild , Senior Strategic Marketing Expert at Focuslight Technologies
- Dominique Bonnisseau , CEO at Photonikbiz
- Elke Tomasi , Marketing & Communications at Sony DADC
- Florian Emaury , CEO at Menhir Photonics
- François Mamert , Corporate marketing & communication Manager at Photonis
- Gary Kardys , Business Development Manager at Marktech Optoelectronics
- Gaetano Panagia , Technical Marketing Engineer at Hamamatsu Photonics
- Gauthier Briere , Product Marketing at Applied Materials
- Geert Appeldoorn , CMO at PHOTON IP
- Gina Palha , Communication and Marketing Officer at INL - International Iberian Nanotechnology Laboratory
- Grant Baldwin , Technical Marketing Manager at Oxford Instruments
- Greta Rimšelė , Marketing Manager at Altechna
- Guilherme Cabral , Project Manager and Marketing Responsible at PICadvanced
- Itxaso Parola , Product Engineer at Alcyon Photonics
- Jade Holland , Digital Marketing Specialist at FISBA
- Jaycee Lui-Conckova , Marketing & Content Specialist at Comptek Solutions
- Jennifer Russo , Marketing Manager at MRSI Systems
- Jimena Garcia-Romeu , CEO at Alcyon Photonics
- Joerg Bussmann , Marketing Manager Optics & Imaging at Excelitas Technologies Corporation
- Joni Mellin , Business Development and Product Marketing, Photonics at XFAB
- Julija Litvaityte , Project Manager at EKSMA Optics
- Jutta Hutter , Marketing & Communication Manager at FISBA
- Kadambari Rai , Communications Manager at University College London
- Kathrin Beckstein , Marketing Manager at Mountain Photonics
- Kimberly Lien , Strategic Communications Manager at Applied Materials
- Kristian Rode , CCO at SHUTE Sensing Solutions
- Laura Incike , CMO at Optogama
- Laura Katschmarek , Junior Marketing Manager at LightTrans
- Lukas Ceizaris , CMO at OPTOMAN
- Malte Ennen , Sales Manager at ficonTEC
- Marek Kotelnicki , Managing Partner at VIGO Ventures
- Maria Russew , Unit Manager at micro resist technology
- Maria Chamorovskaya , Marketing Manager at Superlum Diodes
- Marie Thunova , Leader of PR & Marketing at HiLASE Centre | FZU AV CR
- Marion Seyve , Global Marcom Manager at Exail
- Mathieu Semenou , CCO at Femto Easy
- Megan Schiratti , Brand and Content Specialist at Hamamatsu Photonics
- Michaela Askin , Marketing Manager at Bosch Group
- Natalia Manuilovich , Project Manager at Aston University
- Natalja Chrustaliova , Communications Manager at Integrated Optics
- Naveen Balla , Technical Marketing Engineer at Hamamatsu Photonics
- Oliver Dreissigacker , Editor in Chief at Wiley (Photonics Views)
- Oliver Hart, Marketing Communication Manager at SCHOTT
- Patrick Lee, Business Development Manager at Department of Electronic and Electrical Engineering, UCL
- Patrizia Krok , Technical Marketing at Menlo Systems
- Peter Tottrup , CEO at NLIR
- Petra Nolis , Head of Communications at Fraunhofer ILT
- Pierre Simon, Scientific Content Manager at Exail
- Pierre-Antoine Levesque , Digital Marketing Specialist at Gentec-EO
- Raha Vafaei , Product Marketing Manager at Ansys
- Ruta Balciunaite , Marketing Manager at Femtika
- Sara Goswin , Senior Marketing Expert at ACM Coatings
- Silke Nielsen , Leader Marketing & Communication at FISBA
- Stephanie Hannibal , Senior Marketing Manager at eagleyard photonics
- Sonja Pfeuffer , Head of Global Marketing at Heidelberg Instruments
- Steven Borondo , Marketing at VLC Photonics
- Susan Pitcher, Marketing Communications Manager at Wasatch Photonics
- Susanne Hieber, Online Marketing Manager at DELO Industrial Adhesives
- Sybille Lepper , Editor at Wiley
- Takahashi Naotaka, Assistant Manager at Nippon Electric Glass
- Tatiana Kilina , Project Manager at Aston University
- Thierry Berthou , Sales Manager at SILIOS Technologies
- Thomas Leung, Marketing Manager at Arden Photonics
- Valerie Lyttle , Marketing Executive at Yelo
- Vera Liebscher , Marketing Communications at Materion Balzers Optics
- Vicki McGrath , CDT Manager at UCL
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