16 January 2023 / 15:00 - 17:00 CET
EPIC marketing workshop on SEO Training
Online Event

Better SEO means more website visibility, an increase in relevant traffic, and more opportunity for new leads and sales. Search Engine Optimisation is a series of techniques that make your website rank high on Google when a user searches for a keyword related to your business.
This meeting will provide an overview of SEO for Photonics related businesses, starting from simple techniques and tips that everyone can implement in everyday work to advanced ON and OFF-page SEO for professionals.
Introduction to SEO, keyword research and selection, SEO analysis, SEO content creation, keyword usage, headings usage, interlinking, backlink building, creating an SEO strategy, and using advanced SEO tools are some of the topics that will be covered in the meeting.

Target group of only EPIC members: SEO managers, marketing managers, employees from advertising and sales, CEO/Managers with basic knowledge in the area of search engine optimization.

EPIC Members can watch the full session through the EPIC Extranet.

The registration for the event is already closed. If you did not have the chance to register, but you are an EPIC member and would like to attend, please ask to provide you the zoom link by: vera.koniukhova@epic-photonics.com.


15:00 – 15:05 Introduction of speakers

15:05 – 15:35 SEO basics

  • What is SEO
  • How SEO works in a nutshell
  • Why is SEO important
  • Q&A

15:35 – 16:20 SEO tactics (with practical example)

  • How to start
  • Keyword research
  • Creating content
  • Onpage SEO
  • Offpage SEO – link building
  • Q&A

16:20 – 16:45 How to measure?

16:45 – 16:55 Q&A

16:55 – 17:00 Closing of the meeting

Useful resources
Anna Trachtova
Anna Trachtova
Marketing Manager
Elisenda Lara
Elisenda Lara
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Neringa Noreikiene
Neringa Noreikiene
Events Manager
Market Reports

Past Events