15:00 – 15:05: Welcome and Recap

Brief wrap-up of the key points from the first session.

15:05 – 15:30: Crafting Effective Email Campaigns

– Writing engaging subject lines and preheaders: Best practices for capturing attention.
– Email design tips: Structuring your email for readability and engagement, including layout, visuals, and call-to-actions (CTAs).
– A/B Testing: How to test different versions of your emails to improve performance (subject lines, images, CTAs, etc.).
– Examples of effective emails tailored to the photonics community.

15:30 – 15:35: Q&A Session

15:35 – 15:55: Leveraging Automation

– Introduction to automation tools: How automation saves time and boosts efficiency.
– Drip campaigns: Setting up automated email series to nurture leads over time.
– Practical use cases for the photonics community: onboarding new subscribers, promoting events, and sharing technical resources.

15:55 – 16:00: Q&A Session

16:00 – 16:20: Optimizing Deliverability and Engagement

– Improving deliverability: Ensuring your emails avoid spam filters.
– Strategies to boost engagement: Increasing open and click rates.
– Avoiding common pitfalls: Over-mailing, generic messaging, and poor timing.

16:20 – 16:25 Q&A Session

16:25 – 16:35 MEETOPTICS – Gathering and Visualising Online Metrics, Automating Reports and Sending Personalised Emails, towards the AI Photonics Assistant – Bárbara Buades, Co-Founder & CEO

16:35-16:45 MRSI Mycronic – How Email Marketing Drives the Successful Launch of a New Product – Jennifer Russo, Marketing Manager

16:45 – 17:00 Closing words