28 April 2025 / 15:00 - 17:00 CEST
EPIC Online Marketing Meeting: Basics of Marketing for Exhibitions and Printed Materials
Online Event

Free Event


In this session, we will delve into the fundamentals of preparing marketing materials for printing houses and booth builders. Additionally, we will explore the differences between file formats such as EPS, JPEG, and PNG and learn when to use each effectively.

This event is for EPIC members only.

Agenda

15:00 – 15:10 Welcome & Introduction

  • Brief introduction to why marketing materials matter
  • Importance of brand identity for companies in photonics
  • Overview of the workshop objectives

15:10 – 15:30 Brand Identity & Guidelines

  • What is brand identity and why it matters?
  • Brand guidelines: logo usage, colors, fonts, tone of voice
  • Why consistency is key across all materials
  • Q&A (5 min)

15:30 – 15:50 Flyers & Roll-Ups: What to Include?

  • Key elements of a professional flyer
  • What makes an effective roll-up banner?
  • Layout best practices & common mistakes
  • Q&A (5 min)

15:50 – 16:00 Software for Marketing Materials

  • Overview of common design tools & their use cases

– Adobe Photoshop – Image editing & retouching
– Adobe Illustrator – Vector graphics & logo design
– Adobe InDesign – Multi-page layouts (flyers, brochures)
– Canva & Adobe Express – Quick & easy online design
– Any other relevant tools?

  • Q&A (5 min)

16:00 – 16:30 Preparing Files for Print & Digital Use

  • File formats: JPEG, PNG, TIFF, EPS – what to use when?
  • Vector vs. raster files – Why it matters for printing
  • Color modes: RGB, CMYK, Web (HEX), Pantone – when to use each
  • Image resolution & DPI – What works for print vs. web
  • Copyright & image sourcing: Free vs. paid image libraries
  • Q&A (5 min)

16:30 – 16:50 Exporting & Finalizing for Print

  • What is bleed, slug, and crop marks?
  • How to export your files correctly:

– Print-ready PDF settings
– Embedding fonts and images in InDesign
– Ensuring high-resolution output

  • Best practices for working with print shops
  • Q&A (5 min)

16:50 – 17:00 Wrap-Up & Final Q&A

  • Recap of key takeaways
  • Open floor for final questions
  • Closing remarks
Speakers
Digital marketing expert at The Right Street
Co-founder & Managing Director at The Right Street
Head of Art and Design at The Right Street


More speakers will be announced soon.

Attendees

More attendees will be announced soon.

Useful resources
Moderators
Coordination
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Anna Trachtova
Anna Trachtova
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Related
Market Reports

Related
Past Events