This session is tailor-made for MarCom professionals working in the photonics industry who want to learn how to improve their social media strategy. B2B marketing often involves longer sales cycles, multiple stakeholders, and a focus on demonstrating ROI and addressing business objectives. When it comes to social media, we all want to maintain a professional tone, share educational content, and build relationships with our network. But is this enough to engage our audience? When people scroll through social media, they seek relatable content that reaffirms that they’re not alone in their challenges. That’s why relatable content helps to build a community, other engaging content is sharing knowledge with a how-to post. But how can you know what keeps your audience awake at night? Social Media Listening can be a solution. LinkedIn is the place to be for B2B companies, but we need to keep us updated on algorithm changes to avoid penalties and maximize our content’s impact. And finally, have you started offering customer service on social media? Apparently is a trend among young audiences.
In this meeting we’ll provide you with an overview of how to improve your social media strategy for your photonics company. We’ll cover key elements such as Audience approach, content creation and Social Media SEO. If you want to learn more about SEO, check out the past session focused on this topic.
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.
The video of the session is available for EPIC members on the Extranet
First of all, I am proud mother of 4 children.
In my past, I worked in knowledge management, in a small Israeli company which sold systems to big companies with call centers. I was their training manager, and I used to go all over Israel to teach the clients how to use our system.
For the past 2 years, I am managing Monocrom’s social media, with the support of my manager and Monocrom’s CRO, Elad Volfin.
- Alexander Flohr , Editor at Laser Zentrum
- Andrea Delle , Marketing Project Manager at Edmund Optics
- Andrea Pena , Campaign Marketing Manager at Finetech
- Andreas Osterholt , Head of Marketing Communications at AMS Technologies
- Andreas Thoß, CEO at THOSS Media GmbH
- Anja Knigge , Head of Marketing at Schäfter+Kirchhoff
- Arūnas Daukša , Key Account Manager at Femtika
- Assaf Levy-Beeri , Business Development at Joya Team
- Audrey Le Lay , Europe Sales & Marketing Manager at Imagine Optic
- Bei-Bei Chuang , Marketing Manager at Instrument Systems
- Brittany Ryan , Global Marketing Manager at G&H
- Camilla Koivu , Marketing Manager at ElFys
- Camly Doan , Marketing Director at CrayoNano
- Christian Ketelaars , Events & Communications Manager at Chip Integration Technology Center (CITC)
- Christine Costa , Marketing Manager at Instrument Systems
- Claudia Michalke , CMO at Photona
- Daniela Brückner , Marketing Manager at nanoplus Nanosystems and Technologies
- Daniela de Godoy , Marketing and Community Manager at PhotonicsNL
- Deren Baysal , Marketing Communication and Events Coordinator at Luceda Photonics
- Derya Yoruk , Marketing Manager at Videology Industrial-Grade Cameras
- Dzelal Kura , Director Sales & Marketing at Mikrop
- Elena Beletkaia , BD at Philips
- Elisabetta Giubilato , Head of Marketing at AMS Technologies
- Elizabeth Illy , Head of Marketing at HUBNER Photonics
- Elke Tomasi , Marketing & Communications at Sony DADC
- Elle Unger, Marketing Manager at Plasma-Therm
- Emiliano Laguardia , Marketing Manager at FEMTOprint
- Erik Luyk , Marketing Manager at SMART Photonics
- Fan Ji , Program Manager at ElFys
- Filip Szymanski , Product Marketing Manager at Laser Components
- Gabrielė Stankūnaitė , Communication Project Manager at Light Conversion
- Gijs Brienen , Sales/marketing at Mintres
- Gregory Flinn , Marketing Development at ficonTEC Service
- Greta Rimšelė , Marketing Manager at Altechna
- Gundula Hugenroth , Direktor Marketing at Ushio
- Helena Echeverri , Marketing at Polariton Technologies
- Helena Jelinkova , Marketing Manager at Focuslight
- Henning Schneider , Digital Marketing Manager at SCHOTT
- Inga Janulyte , Marketing Manager at Workshop of Photonics | WOP
- Irene Mironova, Digital Marketing Specialist at Astrum LT
- Irene Visscher , Communications Officer at JePPIX / Eindhoven University of Technology
- Jasper Minten , Marketeer at Integrated Mechanization Solutions
- Javier Alonso , Europe Marketing Coordinator at SENKO ADVANCED COMPONENTS
- Jaycee Lui-Conckova , Marketing & Communications Specialist at Comptek Solutions
- Jen Russo , Marketing Manager at MRSI Mycronic
- Jérémie Vittet , Chargé d'affaires at QiOVA
- João Teixeira , Supply Chain Manager and Marketing Support at PICadvanced
- John Sharp , Business Innovation Manager at Helia Photonics
- Josey Addo , Digital Marketing Specialist at HÜBNER Photonics
- Julia Kleine-Bley , Marketing Manager at Pixel Photonics
- Julija Litvaitytė , Project Manager at EKSMA Optics
- Juliane Fischer , Marketing Manager at Instrument Systems
- Kaja Dauelsberg , Junior Marketing Manager at ficonTEC Service
- Karin Albrektsson , Corporate Communications Manager at Obducat
- Karina Kovalenko , Marcom Manager at VoxelSensors
- Katarzyna Kowalska , Marketing Specialist at Fluence Technology
- Kateřina Bucharová , CSO at asphericon s.r.o.
- Kenan Kovačević , Consultant, Social media & Ads at The Right Street
- Klaus Kerschensteiner , Marketing Manager at silloptics
- Kristian Rode , CCO at SHUTE Sensing Solutions
- Laura Beasley , Marketing Co-Ordinator at G&H
- Malin Sparano , Head of Marketing at Diamond
- Malina Bohlen , Marketing & Sales Manager at QubeDot
- Marc van Dijk , Business Developer at Demcon Focal
- Marie Lefebvre , Marketing and Communication Coordinator at Coractive
- Marno Panis , Development Lead at Anteryon
- Marta Alcaide , Marketing Executive at Quside
- Maria Korbila , Digital Designer / Social Media Manager at PCRL
- Michal Volfin , Marketing and Social media Specialist at MONOCROM
- Myun-Sik Kim , Principal Strategic Business Development at Axetris
- Nimrod Gazit , Researcher at Raciol
- Oliver Pust , Head of Sales Industrial Sensing at m-u-t
- Omar Kobayter , Digital Marketing Manager at IMAGINE OPTIC
- Patricia Tokunaga , Partnerships and International Relations Manager at CMC Microsystems
- Pawarin Piratwarathorn , Asia Marketing Coordinator at Edmund Optics
- Peter Karp , Sa at Admesy
- Robert Lay , Digital Marketing at EXFO
- Roland Knubel , Executive Assistant at Meerstetter Engineering
- Rudolf Frycek , CEO at AMIRES
- Sandra Hemonnet , Marketing Manager at EXFO
- Sara Goswin , Senior Marketing Expert at ACM Coatings (subsidiary of Acktar)
- Sawyer Ge , Director, Sales and Marketing at Optiwave Systems
- Simon Jumel , Scientific Content Manager at Exail
- Stephanie Hannibal , Senior Marketing Manager at eagleyard photonics
- Thomas Strzeletz , Project Manager at Photonics Precision Engineering
- Tian Long See , Technology Manager at The Manufacturing Technology Centre
- Valerie Lyttle , Marketing Executive at Yelo
- Vanessa Müller , Marketing Manager at AIXEMTEC
- Verónica Oliver , COO at UltraFast Innovations
- Walter Fiedler , Editor at Laser Components
More attendees will be announced soon.
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