The EPIC AEO Sprint is an initiative for Marketing Managers at EPIC member companies who want to start implementing the basics of Answer Engine Optimization (AEO). Each participant will work individually on key tasks such as creating FAQs, implementing Schema Markup, and strengthening the authority of their webpages.
We know this work requires time and focus. Each task will require around three hours of individual work, but by sharing the process together we hope to make the effort lighter and more motivating.
EPIC will provide a work plan and practical guides using free tools. Participants will have two weeks per task, and we will meet every two weeks to share questions, progress, and achievements. Some sessions will also include Goran Karanovic from Digital Alley, who will join to answer questions.
Target group of only EPIC members: Marketing and Communication professionals
24 March – DiY Audit
Goal: Make sure your site can be found, read and understood by AI systems.
What to do
Manually check indexation using Google search:
site: yourdomain.com
Review robots.txt and sitemap.xml in your browser.
Use Google Search Console only. Check Pages, Indexing and Enhancements.
Review 5 to 10 key pages and answer these questions:
Write short answers. 3 to 5 sentences max.
Use plain language. No marketing slogans.
Place FAQs directly inside relevant pages, not only in one FAQ page.
Free tools
Google search
Google Docs or Sheets
Output
50 written Q&A pairs.
Clear mapping: question → page URL
14 April – Build Your Top 50 FAQs Manually
Goal: Identify real questions people ask.
What to do
Collect questions from:
Write short answers. 3 to 5 sentences max.
Use plain language. No marketing slogans.
Place FAQs directly inside relevant pages, not only in one FAQ page.
Free tools
Output
12 May – Add Basic Schema Without Developers (almost one month because this is the most complex part of the process)
Goal: Help machines clearly understand your content.
What to do
Use Google’s Structured Data Markup Helper.
Focus only on:
Copy and paste the generated JSON-LD into your CMS.
Validate using Google Rich Results Test.
Important
Schema text must match exactly what users see on the page.
Free tools
Google Structured Data Markup Helper
Google Rich Results Test
Output
Valid schema on priority pages.
No errors in Search Console Enhancements
26 May – External Distribution Without Paid Promotion
Goal: Build trust signals outside your website.
What to do
Republish key answers as:
Answer questions publicly in:
Rule
Do not copy paste entire pages. Adapt and summarise.
Free tools
Output
10 to 15 external answer references.
Consistent messaging across platforms
9 June – Crawlability Check by Hand
Goal: Remove obstacles for AI and search bots.
What to do
Click through your site as if you were a bot:
No popups blocking content
No hidden answers
Check internal links between FAQs and main pages.
Use PageSpeed Insights for mobile and desktop.
Re check indexing status in Search Console.
Free tools
Output
Clean, accessible pages.
Improved internal linking.
23 June – Measure What You Can and Optimise
Goal: Improve inclusion, not traffic.
What to do
Track:
Search Console impressions
Test AI tools manually:
Rewrite weak answers:
Free tools
Output
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