In this session, we will take a hands-on look at how artificial intelligence can be integrated into daily marketing workflows. From crafting technical content to managing multi-channel campaigns, participants will explore how AI-powered tools can enhance productivity, creativity, and precision—especially in the photonics and high-tech B2B sectors.

This interactive meeting will introduce practical applications of AI for content creation, analytics, and automation. Attendees will discover how to use AI to generate engaging posts, optimize newsletters, analyze performance data, and personalize outreach at scale—without losing the authentic voice of their brand.

Exclusive to EPIC members working in marketing and communications, the session is designed to be practical, tool-oriented, and relevant to the needs of technology-driven companies.

Target group of only EPIC members: Marketing professionals