28 May 2026
/ 15:00
- 17:00
CEST
EPIC Online Marketing Meeting: Email Marketing III – Automation & Personalization in B2B
Online Event
As marketing in the photonics industry becomes increasingly data-driven, automation and personalization are key to building meaningful connections with highly specialized B2B audiences. This EPIC online session will explore how to design smarter email workflows that nurture leads, improve engagement, and convert prospects into long-term partners.
Participants will learn how to map customer journeys, create automated campaigns tailored to technical buyers, and use personalization beyond the basic name tag. The session will also provide practical insights into integrating CRM systems, ensuring GDPR compliance, and measuring performance effectively.
Designed for marketing professionals from EPIC member companies, this interactive session will combine practical examples from the photonics sector with live exercises and real-world tips.
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.
Agenda
Speakers
Head of Social Media and Digital Marketing
at Digital Alley
AI & Communications
at Digital Alley
Attendees
- Alain Chardon , Director at ArzhOptics
- Angelica Compatangelo, Technical Content Manager - Marketplace at Edmmund Optics
- Anna Shvets, Area Sales manager at Optosigma Germany
- Anthonin Van Impe , Business Development at O'Shenu Technologies
- Audrey Le Lay , Sales & Marketing Director at Imagine Optic
- Auri Ripoll , Strategic Marketing Manager at Focuslight Technologies
- Beate Jungwirth , Marketing Manager at Chips 4 Light
- Bei-Bei Chuang , Marketing Manager at Instrument Systems
- Brückner Daniela , Marketing Manager at nanoplus Nanosystems and Technologies
- Caroline Field , Marketing Specialist at Bay Photonics
- Cathrin Adelung, Marketing Executive at Hoene Adhesives
- Claudia Radelow , Team Leader Marketing at 3D-Micromac
- Clemens Gaehwiler , Communication & Marketing Manager at innovAARE
- Daniela de Godoy, Head of Marketing and Communications at PhotonicsNL
- Daryna Perlyk , Marketing specialist at I-Photonics UAB
- Denisa Maiwald, Digital Marketing Manager at Laservision
- Deren Baysal , Marketing Communications and Events Coordinatior at Luceda Photonics
- Diana Moreno , Marketing at Lasing
- Dominique Harmse, Technical Content & PR Manager at Knight Optical
- Doug Weinreich, Marketing Automation and Analytics Manager at Edmund Optics
- Dzelal Kura , Director Sales & Marketing at Mikrop
- Elizabeth Unger , Global Marketing Manager at Plasma-Therm
- Elly Schietse , CMO at SuperLight Photonics
- Emiliano Laguardia , Marketing Manager at FEMTOPRINT
- Estelle Belgiovine , Marcom at MERCK Electronics
- Gijs Brienen , Sales/Marketing at Mintres
- Goran Karanovic , Managing Director at Digital Alley
- Gregory Lefrere , Sales Engineer at SYLEX
- Hanna Bachyla , Branch Manager at I-Photonics
- Henrik Larsen , Marketing Coordinator - Web/online precense Responsible at NKT Photonics
- Hongwang Xia , General Manager at Deeplight
- Ismenio Camara, Marketing support at PICadvanced
- Itxaso Parola, Operations & Project Manager at Alcyon Photonics
- Jan Fehse , Senior Sales Engineer at Feinwerkoptik Zuend
- Jan Thirase , CEO at lightsource.tech
- Jasper Minten , Marketing Manager at IMS | Production Automation
- Jaycee Lui-Conckova , Marketing & Communications Specialist at Comptek Solutions
- Jen Russo , Marketing Manager at MRSI Mycronic
- Jenny Hardock , Marketing Ambassador & Analyst at Ferrotec Europe
- Jhiovanna Lucero , Marketing Coordinator at VLC Photonics
- Julita Wlodarczyk-Ossowska , Marketing Specialist at VIGO Photonics
- Julius Loeser , Engineering at ORAFOL Fresnel Optics
- Kailum Gilleece, Marketing Assistant at Luxinar
- Kaja Dauelsberg , Marketer at ficonTEC
- Katarzyna Szykula-Meurs, CSO at Coher Sense
- Laureline David , Marketing Manager at Acqiris
- Lisa Preidel , Digital Marketing Specialist at Edmund Optics
- Lukas Bucksch , Marketing Manager at LASER COMPONENTS
- Lukas Janko , Marketing, Communication & Events Specialist at LioniX International
- Mahacine Legzouli, Working Student Marketing at Edmund Optics
- Maksim Maksimov, - at Digital Alley
- Malin Sparano , Head of Marketing at Diamond SA
- Manuel Ayala-Velazquez, Area Sales manager at Optosigma Germany
- Marcia Arizaga , Communication Department Manager at ALTER TECHNOLOGY
- Marco Pigozzi , VP Sales & Marketing at Optotune
- Marijke Verspeek , Head of Marketing & Communications at NTS
- Marta Beltrami , Sales at BRIGHT SOLUTIONS
- Marta Gomez Garrido , Content and marketing manager at KD
- Mayar Elsayed, Sales Engineer at SILENTSYS
- Melissa NEYRAND , Marketing Manager at Bertin Alpao
- Miriam Molina , People & Administration Manager at Bioherent
- Monja Winkel, Marketing Associate at Fusion Bionic
- Natalia Eremeeva, Inside Sales Specialist at Vanguard Automation
- Natalie Stettner, Marketing Assistant at 3D-Micromac
- Nicholas Webb, Marketing Executive at Photonic Solutions
- Nicolas Francisco , Head of Communication at ALPhANOV
- Odile Hirsch, Marketing manager at HORIBA FRANCE
- Omar KOBAYTER , Digital Marketing Managers at Imagine Optic
- Ornela Cumplido , Marketing Manager at 3D
- Peter Lowy , Sales Manager - Sensors and Sensing Systems at SYLEX
- Peter Schulze , Business development, CSO at Photonicparts, XCCES
- Petra Genitheim , Project Coordinator Marketing at Hamamatsu Photonics Deutschland
- Radost Vasileva , Office & Community Manager at QDI Systems
- Sandro Stähli , Marketing Employee at Meerstetter Engineering
- Sarah Waugh , Digital Marketing Lead at PowerPhotonic
- Sawyer Ge , Director, Sales and Marketing at Optiwave Systems
- Sonja Kopp, Research Engineer at PROFACTOR
- Souaad Gargari, Marketing Manager at OPTOPRIM
- Sylvie Juillet, Head of Sales at lightsource.tech
- Tafhima Tarek , Working Student Digital Marketing at Edmund Optics
- Tao Peng , Marketing Manager at Focuslight Technologies
- Thomas Leung , Marketing Manager at Arden Photonics
- Valerie Lyttle , Marketing Executive at Yelo
- Vanessa Caballero , Marketing Manager at Lasing
- Velislava Niederkofler , Marketing & Communications Manager at FISBA
- Verónica Oliver , COO at UltraFast Innovations
- Victoria Sucarrat , Recruiting Expert at SalesPro4U
- Ybet Molina , Marketing Manager at IPRONICS PROGRAMMABLE PHOTONICS
Contact Information
Moderators
Coordination
Event Manager
Logistics, venue, accommodation, and transportation
Useful resources
Related
Market Reports
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2026
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