Join us for the next EPIC online marketing meeting, “Introduction to the World of Email Marketing,” where we’ll dive into the essentials of effective email marketing. Discover why using an email tool is crucial and the potential pitfalls of sending mass emails from your personal mailbox. We’ll explore available email tools and how to choose the right one for your needs.
During this session, you will learn:
- GDPR regulations for managing your database
- How to segment based on market, application, and product interest
- How to set up your CRM system for optimal segmentation
- Tips and tricks for designing your mailings, from layout to content
We’ll cover best practices for designing your mailings, including effective layouts, psychological marketing tips, and trends in email marketing. Finally, we’ll discuss how to extract and analyze reports, understand key metrics, and identify the best times to send your emails. Don’t miss this comprehensive guide to mastering email marketing!
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.
The video of the session is available for EPIC members on the Extranet.
Belma is an accomplished marketeer with over 10 years of experience in sales and marketing, holding a Master's in Marketing and a background as a content writer and marketing manager at agencies, now leading high-performing SDR teams and working as a Senior Consultant for Digital Alley.
Lorenzo holds degrees in International Communication and Marketing & Brand Management. He works in social media marketing and education, currently teaching at a Leisure and Events Academy in the Netherlands while freelancing in social media marketing.
With a background in consulting, project management, and marketing, as well as experience in developing digital strategies at various agencies, he now leads and executes marketing strategies for Hamamatsu Photonics Europe.
With degrees in communication, psychology, and marketing, Megan's agency experience supports her role as Brand and Content Lead Europe at Hamamatsu Photonics, where she drives content strategy and ensures brand consistency across European offices.
- Ágnes Huebscher , Corporate Marketing at Edmund Optics
- Alexey Gayoso de los Santos , CEO at MAIMAN ELECTRONICS
- Anastasia Janzen , PR & Marketing Manager at EPIGAP OSA Photonics
- Andreas Osterholt , Head of Marketing Communications at AMS Technologies
- Angelica Compatangelo , Technical Marketing Manager at Edmund Optics
- Anja Knigge , Head of Marketing at Schäfter + Kirchhoff
- Anne-Marie Lafrance , Adjointe de Direction & Communication at TeraXion
- Audrey Le Lay , Sales & Marketing Director at Imagine Optic
- Bei-Bei Chuang , Marketing Manager at Instrument Systems
- Cecile Brun , Marketing Manager at First Light Imaging
- Charles Goëller , COO at ICON Photonics
- Christine Costa , Head of Marketing at Instrument Systems
- Cicely Rathmell , Vice President Marketing at Wasatch Photonics
- Coralie Schmidt , Marketing Manager at FBGS
- Daniela de Godoy , Marketing Manager at PhotonicsNL
- Danielle Ravenshorst , Marketing at Ocean Optics
- Deren Baysal , MarCom & Event Coordinator at Luceda Photonics
- Dominique Bonnisseau , CEO at PHOTONIKBIZ
- Duong Hoang , Web Marketing & Communication Mananger at New Imaging Technologies
- Elena Prokofyeva , Marketing & Sales at Keystone Phtotonics
- Elizabeth Unger , Global Marketing Manager at Plasma-Therm
- Erik Luyk , Marketing Manager at SMART Photonics
- Gaëlle Chevin , Marketing and Communications Assistant at SEDI-ATI Fibres Optiques
- Geneviève Lemieux , Marketing & Communications Director at TeraXion
- Helene Gonin , Events Manager at YOLE GROUP
- Helge Mischke , Head of Strategic Customer Management & Marketing at micro resist technology
- Inga Janulyte , Marketing Manager at Workshop of Photonics | WOP
- Inge Weima , Marketing at ATLANT3D
- Ioana Mateiciuc , Marketing Manager at Chilas
- Jasper Minten , Marketeer at IMS
- Jen Russo , Marketing Manager at MRSI Mycronic
- Joerg Ehehalt , CEO at Avenir Photonics
- Johanna Fasching , Eventmanager at EV Group (EVG)
- Jonathan Abdilla , Director TM at BESI
- Jordan Moser , Product Manager at ZEISS
- Josey Addo , Digital Marketing Specialist at HÜBNER Photonics
- Juliane Fischer , Marketing Manager at Instrument Systems
- Karin Albrektsson , Corporate Communications Manager at Obducat
- Kathleen Stöhr , Marketing Officer at JAT - jenaer Antriebstechnik
- Kathrin Beckstein , Marketing Manager at Mountain Photonics
- Kelsey Wooley , Director at Eulitha
- Kenan Kovačević , Consultant for Social Media and Ads at The Right Street
- Klaus Kerschensteiner , Marketing Manager at Sill Optics
- Lars Hanke , Digital Marketing Specialist at Heidelberg Instruments Mikrotechnik
- Lawrence Lwx, Marketing at Edmund Optics Singapore
- Lisa Preidel , Digital Marketing Specialist at Edmund Optics
- Lorraine Schneider , Marketing Coordinator at Synova
- Malna Bohlen, Marketing & Sales Manager at QubeDot
- Manon Piveteau , Chargée de Communication at Imagine Optic
- Marcela Osorio, Customer Analytics at Edmund Optics
- Marco Fröhlich , Lead Global Marketing Operations at JENOPTIK
- Mariia Borovska , Marketing Manager at Optoman
- Marta Beltrami, Back Office and Sales Assistant at BRIGHT SOLUTIONS
- Melusin Reimers, CFO / Cofounder at RayVen
- Meryem Baalamou, Asistant in Marketing Digital at Edmund Optics
- Mette Ravnskjær , Senior Marketing Manager at NKT Photonics
- Mio Ueno , Digital Marketing Manager at Edmund Optics
- Myriam Labidi , Marketing Manager at LIGENTEC
- Nikolaus Flöry , Business Development Manager at vario-optics
- Oliver Pust , Sales Director at Delta Optical Thin FIlm
- Omar Kobayter , Digital Marketing Manager at Imagine Optic
- Peter Karp , Sales and Support Manager at Admesy
- Poul Svensgaard , CEO at Delta Optical Thin Film
- Radka Lopez Garcia , Digital Marketing Manager at Ocean Optics
- Radost Vasileva , Office & Community Manager at QDI systems
- Robert Kirchner , Co-Founder and CEO at HETEROMERGE
- Roland Knubel , Marketing Assistant at Meerstetter Engineering
- Sandro Stähli , Marketing Manager at Meerstetter Engineering
- Sawyer Ge , Director, Sales and Marketing at Optiwave Systems
- Silke Nielsen , Leader Marketing & Communication at FISBA
- Sonja Pfeuffer , Head of Marketing and Communications at Heidelberg Instruments Mikrotechnik
- Stephanie Hesse-Ertelt , Research Manager at Fraunhofer IOF
- Susan Backhaus , Product Marketing at Embedded
- Thomas Leung , Marketing Manager at Arden Photonics
- Valerie Lyttle , Marketing Executive at Yelo
- Violette Marbehant , Marketing Manager at LASEA
- Ybet Molina , Customer Marketing Manager at IPRONICS PROGRAMMABLE PHOTONICS
- Yuichi Wakukawa , Manager at Nippon Electric Glass
More attendees will be announced soon.
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