In this second session, focused on Email Marketing tailored to photonics companies, we will discuss how to create engaging email campaigns. We will share tips on email design and explain how A/B testing can help you innovate and improve your campaign performance. The second part of the session will focus on optimizing deliverability. After crafting the perfect campaign, it’s essential to navigate spam filters, reach your audience’s inboxes, and encourage them to open your emails. As you know, this is no easy task, especially in the B2B industry, where the average open rate ranges from 15% to 30%.
The first session in this series covered GDPR regulations for managing your database, setting up your CRM system for optimal segmentation, and extracting reports to analyze your email campaigns. A video of this first session is available for EPIC members on the Extranet.
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.
Belma is an accomplished marketeer with over 10 years of experience in sales and marketing, holding a Master's in Marketing and a background as a content writer and marketing manager at agencies, now leading high-performing SDR teams and working as a Senior Consultant for Digital Alley.
PhD in Ultrafast Optics from ICFO and co-founded of MEETOPTICS, the largest database in the Optics and Photonics Industry, helping engineers and researchers understand and find the most suitable component and equipment to develop their applications.
Jennifer Russo, Marketing Manager at MRSI Mycronic. She holds an MBA from Babson’s F.W. Olin Graduate School of Business and a Business degree from Brown University.
