15 January 2025 / 15:00 - 17:00 CET
EPIC Online Marketing Meeting: Introduction to the World of Email Marketing II
Online Event

Free Event


Agenda

15:00 – 15:05: Welcome and Recap

Brief wrap-up of the key points from the first session.

15:05 – 15:30: Crafting Effective Email Campaigns

– Writing engaging subject lines and preheaders: Best practices for capturing attention.

– Email design tips: Structuring your email for readability and engagement, including layout, visuals, and call-to-actions (CTAs).

– A/B Testing: How to test different versions of your emails to improve performance (subject lines, images, CTAs, etc.).

– Examples of effective emails tailored to the photonics community.

 

15:30 – 15:35: Q&A Session

 

15:35 – 15:55: Leveraging Automation

– Introduction to automation tools: How automation saves time and boosts efficiency.

– Drip campaigns: Setting up automated email series to nurture leads over time.

– Practical use cases for the photonics community: onboarding new subscribers, promoting events, and sharing technical resources.

15:55 – 16:00: Q&A Session

 

16:00 – 16:20: Optimizing Deliverability and Engagement

– Improving deliverability: Ensuring your emails avoid spam filters.

– Strategies to boost engagement: Increasing open and click rates.

– Avoiding common pitfalls: Over-mailing, generic messaging, and poor timing.

16:20 – 16:25 Q&A Session

16:25 – 16:45 Use Case of EPIC Member
16:45 – 17:00 Closing words

Attendees

More attendees will be announced soon.

Moderators
Coordination
Elisenda Lara
Elisenda Lara
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
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