Writing a press release about your latest company achievement or product can be challenging, especially when targeting media outlets specialized in photonics. When writing about new product releases, it can be difficult to know what to focus on when you only have a list of technical features prepared by your engineers. Should you highlight the technical improvements or the impact on applications? Additionally, crafting an attention-grabbing headline that accurately reflects your main message can be tricky. While pictures are helpful, what else can make the press release more appealing to editors?
After writing the press release, the next step is to disseminate it through both generic publications and specialized media outlets in the photonics sector. It may be challenging to determine where to begin or find a list of local magazines that are relevant to the topic. One possible option is to use press release distributors, although they can be expensive and there is no assurance that the media will publish the article.

In this meeting, we’ll provide you with an overview of how to prepare effective press material for the photonics industry. We’ll cover key elements such as content structure, key messaging, and avoiding jargon. This is a great opportunity to engage with other marketers in the photonics community and build a strong network. The meeting is part of a new series of training sessions on marketing in photonics. Our first session focused on SEO, and you can find the full agenda here.

Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.

The video of the session is available for EPIC members on the Extranet.