20 March 2024 / 15:00 - 17:00 CET
EPIC Marketing Meeting on Social Media I – Special focus on B2B companies
Online Event

This session is tailor-made for MarCom professionals working in the photonics industry who want to learn how to improve their social media strategy. B2B marketing often involves longer sales cycles, multiple stakeholders, and a focus on demonstrating ROI and addressing business objectives. When it comes to social media, we all want to maintain a professional tone, share educational content, and build relationships with our network. But is this enough to engage our audience? When people scroll through social media, they seek relatable content that reaffirms that they’re not alone in their challenges. That’s why relatable content helps to build a community, other engaging content is sharing knowledge with a how-to post. But how can you know what keeps your audience awake at night? Social Media Listening can be a solution. LinkedIn is the place to be for B2B companies, but we need to keep us updated on algorithm changes to avoid penalties and maximize our content’s impact. And finally, have you started offering customer service on social media? Apparently is a trend among young audiences.
In this meeting we’ll provide you with an overview of how to improve your social media strategy for your photonics company. We’ll cover key elements such as Audience approach, content creation and Social Media SEO. If you want to learn more about SEO, check out the past session focused on this topic.
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Tech Copywriters.

The video of the session is available for EPIC members on the Extranet


15:00 – 15:05 Welcome and Introduction
15:05 – 15:40 Social Media Strategy for Photonics Companies

  • Best platforms for B2B Tech companies: LinkedIn, Youtube, X, Meta
  • How to approach your Audience? Create a community not simply gain followers
  • Best formats to use: image, video (landscape/shorts), GIF, infographic

15:40 -15:45 Q&A
15:45 – 16:30 Social Media SEO

  • Optimise your SM content for reach and engagement.
  • YouTube SEO exists! How to optimise your videos for higher reach and discoverability
  • Social Media tools to use (monitoring, scheduling, other).

16:30 – 16:40 Q&A
16:40 – 16:50 Use Case from EPIC Member

  • Monocrom – Michal Volfin, Marketing & Social media specialist

16:50 – 17:00 Closing words

Head of Digital Marketing at at Right Street
Managing Director, Co-founder at at Right Street

First of all, I am proud mother of 4 children.
In my past, I worked in knowledge management, in a small Israeli company which sold systems to big companies with call centers. I was their training manager, and I used to go all over Israel to teach the clients how to use our system.
For the past 2 years, I am managing Monocrom’s social media, with the support of my manager and Monocrom’s CRO, Elad Volfin.

Marketing & Social media specialist at Monocrom

More attendees will be announced soon.

Useful resources
Elisenda Lara
Elisenda Lara
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Vera Koniukhova
Vera Koniukhova
Events Manager
Market Reports
Upcoming Events

Past Events