16 October 2024 / 15:00 - 17:00 CEST
EPIC Online Marketing Meeting: Introduction to the World of Email Marketing
Online Event

Free Event


Join us for the next EPIC online marketing meeting, “Introduction to the World of Email Marketing,” where we’ll dive into the essentials of effective email marketing. Discover why using an email tool is crucial and the potential pitfalls of sending mass emails from your personal mailbox. We’ll explore available email tools and how to choose the right one for your needs.

During this session, you will learn:

  • GDPR regulations for managing your database
  • How to segment based on market, application, and product interest
  • How to set up your CRM system for optimal segmentation
  • Tips and tricks for designing your mailings, from layout to content

We’ll cover best practices for designing your mailings, including effective layouts, psychological marketing tips, and trends in email marketing. Finally, we’ll discuss how to extract and analyze reports, understand key metrics, and identify the best times to send your emails. Don’t miss this comprehensive guide to mastering email marketing!

Agenda

15:00 – 15:05 Welcome and Introduction 

15:05 – 15:25  Why use an email tool? What do the rules and regulations say?

– Why should you use an email tool instead of just sending mails with bcc?

– What can happen when you send mass emails from your personal mailbox?

– Which emails tools are available and how should you choose the correct one for you?

– Short intro to GDPR regulations

– How to create your database according to GDPR regulations and how to manage unsubscribes

15:25 – 15:30 Q&A Session 

15:30 – 15:50 Short introduction to segmentation:

You can segment according to the information you get from your contacts, but you must inform them about the data you are collecting and how it is used.

-Some examples for segmenting your emails: Market, Application, Product Interest. If you are targeting different markets and applications, you need to approach them with their specific keywords and application needs.

– Set up your database or CRM system according to how you would like to segment.

15:50 – 15:55 Q&A Session 

15:55 – 16:25 Extract reports and analyze your mailings

What data is interesting look at and what does it mean.

– What is considered as good (open rate, click to open rate, bounces, unsubscribes etc)

– Use your own reports or if you don’t have the general patterns, for example, it’s generally known that   Tuesday mornings and Friday afternoons are good days for sending mailings.

16:25 – 16:35 Q&A Session
16:35 – 16:45 Use Case from EPIC Member
16:45 – 17:00 Closing words

Speakers
Managing Director, Co-founder at Right Street
Head of Digital Marketing at Right Street
Useful resources
Moderators
Coordination
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Elisenda Lara
Elisenda Lara
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
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