16 October 2023 / 15:00 - 17:00 CEST
EPIC Online Marketing Meeting: Google Analytics I – unlock the power of GA4
Online Event

In today’s digital age, understanding your website’s performance and user behavior is vital for success, and that’s where the new Google Analytics 4 (GA4) comes into play. To help you, we have prepared 2 workshops for you focused on Google Analytics. It does not matter if you are a beginner, an experienced user, or just a bit confused with changes in google analytics.

In this first workshop, we will guide you through the new google analytics interface, which parameters to watch, and why. Our workshop is designed to equip you with the knowledge and skills necessary to harness the power of GA4 and unlock valuable insights for your business.


15:00 – 15:05 Welcome and Introduction 
– Brief overview of the webinar’s objectives
– Introduction to the importance of web analytics
15:05 – 15:15 Background and Evolution of GA4 
– Differences between Universal Analytics and GA4
– Why the shift to GA4?
15:15 – 15:25 Q&A Session 
15:25 – 15:35 Setting Up an Account in GA4 
– Steps to create a GA4 account
– Linking your website and verifying ownership
15:35 – 15:50 Exploring the GA4 Interface  
– Overview of the main dashboard
– Navigating through different sections
– Understanding real-time analytics
15:50 – 16:00 Q&A Session 
16:00 – 16:20 Key Metrics and Their Importance
– Users, sessions, events, and page views
– User engagement metrics
– Traffic sources and channels
16:20 – 16:40 Tracking Key Metrics  
– Setting up tracking codes on your website
– Understanding the data stream in GA4
– Event-based tracking in GA4
16:40 – 17:00 Q&A Session

Managing Director, Co-founder at Right Street
Head of Digital Marketing at Right Street
Head of Tech at Right Street
Useful resources
Anna Trachtova
Anna Trachtova
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Neringa Noreikiene
Neringa Noreikiene
Events Manager
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