10 January 2024 / 15:00 - 17:00 CET
EPIC Online Marketing Meeting: Advanced Reporting, Events, and Conversions in GA4
Online Event

This session is tailor-made for those looking to deepen their understanding and application of GA4’s advanced features. We will discover the potential of custom reporting, learn to differentiate between standard and custom reports, and explore the creation of tailor-made reports using the GA4 Report Builder. Important part will be dive deep into the world of event tracking in GA4, understand its differences from Universal Analytics, and master tracking custom events for improved user engagement analysis. Additionally, we will guide attendees through setting up and monitoring conversions tailored to their business needs. Our interactive Q&A sessions after each segment provide a unique opportunity to get specific questions answered. This webinar is a must-attend for anyone looking to leverage GA4’s full capabilities for better data-driven decision-making in their marketing strategies. Join us and take your analytics expertise to the next level!


15:00 – 15:05 Welcome and Introduction 
– Brief overview of the webinar’s objectives
– Quick recap of the first webinar
15:05 – 15:15 Importance of Custom Reporting  
– Why use custom reports?
– Differences between standard and custom reports
15:15 – 15:25 Q&A Session  
15:25 – 15:45 Setting Up Tailor-made Reports 
– Introduction to the Report Builder
– Creating custom dimensions and metrics
– Designing and saving custom reports
15:45 – 16:05 Dive into Events in GA4 
– Difference between events in Universal Analytics and GA4
– Setting up and tracking custom events
– Importance of events for user engagement tracking
16:05 – 16:15 Q&A Session
16:15 – 16:35 Setting Up and Tracking Conversions  
– Defining conversions for your business
– Setting up goals in GA4
– Monitoring and analyzing conversion data
16:35 – 16:45 Best Practices 
– Ensuring accurate tracking
– Regularly reviewing and updating goals and events
– Tips for effective reporting and data interpretation
16:45 – 17:00 Q&A Session

Managing Director, Co-founder at Right Street
Head of Digital Marketing at Right Street
Head of Tech at Right Street
Useful resources
Anna Trachtova
Anna Trachtova
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Neringa Noreikiene
Neringa Noreikiene
Events Manager
Market Reports
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