12 June 2024 / 15:00 - 17:00 CEST
EPIC Marketing Meeting on Social Media II – Special focus on B2B companies
Online Event

Free Event


In the first part of the session, we will understand why LinkedIn offers precision targeting despite its higher cost, and decide the best targeting approach for Photonics related companies. During the second part of the meeting, our experts will answer a variety of questions that our audience will have sent previously, like AI applications for Social Media.

Agenda

15:00 – 15:05 Welcome and Introduction
15:05 – 15:50 LinkedIn advertising for Photonics

  • Ad campaign approaches for B2B
  • Different audience targeting approaches (best practices for Photonics related companies)
  • Remarketing audiences (list upload, platform engagement audiences, website remarketing audiences)
  • LinkedIn ads vs Google Display

15:50 -16:00 Q&A
16:00 – 16:30 Ask the experts. In this section, our guests will answer a list of open question about social media. If you want to participate, send them 1 week before the meeting, to allow them to prepare the answers. Questions related to AI in the Social Media Strategy

  • Customer Service. AI tools for customer care
  • AI tools for creating highly Personalised Ad content
  • Monitor Brand Mentions and Sentiment using AI
  • How to work with Influencers in Photonics?

16:40 – 16:50 Use Case from EPIC Member
TBC
16:50 – 17:00 Closing words

Speakers
Head of Digital Marketing at at Right Street
Managing Director, Co-founder at at Right Street
Useful resources
Moderator
Coordination
Elisenda Lara
Elisenda Lara
Marketing Manager
Event Manager
Logistics, venue, accommodation, and transportation
Vera Koniukhova
Vera Koniukhova
Events Manager
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