12 June 2024 / 15:00 - 17:00 CEST
EPIC Marketing Meeting on Social Media II – Special focus on B2B companies
Online Event

Social media is one of the pillars of digital marketing, with LinkedIn being one of the main channels, especially for Photonics companies.

In the first part of the session, we will understand why LinkedIn offers precision targeting despite its higher cost, and decide on the best targeting approach for Photonics related companies. During the second part of the session, we will focus on the applications of AI in social media. AI can analyse large volumes of data, identify patterns and make data-driven predictions. But what are the most valuable tools for B2B companies that do not have a large marketing budget?

Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Digital Marketers

The video of the session is available for EPIC members on the Extranet


15:00 – 15:05 Welcome and Introduction
15:05 – 15:50 LinkedIn advertising for Photonics

  • Ad campaign approaches for B2B
  • Different audience targeting approaches (best practices for Photonics related companies)
  • Remarketing audiences (list upload, platform engagement audiences, website remarketing audiences)
  • LinkedIn ads vs Google Display

15:50 -16:00 Q&A
16:00 – 16:30 Ask the experts. In this section, our guests will answer a list of open question about social media. If you want to participate, send them 1 week before the meeting, to allow them to prepare the answers. Questions related to AI in the Social Media Strategy. Received questions:

  • Customer Service. AI tools for customer care
  • AI tools for creating highly Personalised Ad content
  • Monitor Brand Mentions and Sentiment using AI

16:40 – 16:50 The #AddPhotonicsOnLinkedIn Campaign
Rüdiger Paschotta, Owner and Managing Director at RP Photonics
16:50 – 17:00 Closing words

Head of Digital Marketing at The Right Street
Managing Director & Co-Founder at The Right Street
CEO & Founder at RP Photonics

More attendees will be announced soon.

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