Social media is one of the pillars of digital marketing, with LinkedIn being one of the main channels, especially for Photonics companies.
In the first part of the session, we will understand why LinkedIn offers precision targeting despite its higher cost, and decide on the best targeting approach for Photonics related companies. During the second part of the session, we will focus on the applications of AI in social media. AI can analyse large volumes of data, identify patterns and make data-driven predictions. But what are the most valuable tools for B2B companies that do not have a large marketing budget?
Target group of only EPIC members: Marketing Managers, Sales Managers, Marketing Engineers, Digital Marketers
The video of the session is available for EPIC members on the Extranet